–Visualized Short Stories
Review on a
breathtaking exhibition about present commercial illustration.
Seventy-five selected, large sized works from the portfolios of over
400 top illustrators of the present were presented to the public by
Best OF Illustration for two months during autumn 2004.
The exhibit was presented in the floodlit halls of the beach portal
Bensersiel at the North Sea. A generous ambiance with direct free view
into a worldwide unique natural landscape, the "ostfriesisches
Wattenmeer", offered the suitable framework for approximately 75 large
sized, extensive laminated art prints on plates.
A cross section of fastidious present
illustration gave an insight into studios and the broad work of the
stars of the illustration guild. Original comics, fresh layouts, story
boards as film basis for later animations and advertising spots and
also trendy fashion illustrations were to be seen. Celebrity
caricatures of well-known personalities from TV and press, masterful
water colors of well-loved subjects, as well as atmospheric child book
illustrations presented themselves self-confidently beside rapid
vehicle studies and convincing architectural representations.
surrealistic, satiric, modern reduced or abstract - the variety of
graphic styles and topics showed the aliveness and creativity of the
contemporary illustration, its meaning as applied graphic for the media
and our culture area at general. The very busy master of the
advertising art Bernhard Prince, whose work you know from weekly
well-known magazines like Spiegel, Focus and Stern among other things,
showed here his view of the well-known and most disputed painter and
commercial artist colleague, Salvadore Dali.
Visitors received an déjàvu experience with graphically
decorative objects from the porcelain and glass collection from
Ritzenhoff. They could see at the same time the same graphics in large
sized paper work.
The applied illustration is not exhausted in abstract, free description
but rather has a high conceptional pretense. It needs to bring a very
concrete message towards the critical consumer to the point and
communicate directly with the viewer. Under this premise the
illustrator is feasable to create a work within shortest production
time to an economically justifiable expenditure. This product is so
good, that it is able to fascinates a broad public in million-copy
The high art of communication consists of visualizing a message that
hits the viewer completely, simply and directly in the heart and brain,
within seconds. The visual language of the commercial advertisement is
short, crisp and concise. This was the topic of this very special
Many thousand inspired visitors with love for the applied illustration
and contemporary advertising graphics came gladly and it was worth